i helped a friend set up a storenvy today and i got say, storeenvy is PRETTY. You seem to get a LOT more features of how your shop looks than you do on etsy, AND storenvy is free to post listings, unlike etsy. Very user friendly, too.
The only things I could see needing to pay for is that you pay a small fee (like I think a dollar 30?) every time you actually SELL somehting but if you don’t sell anything you aren’t paying for a shop that makes no cash. And then like special coupons and add ons and stuff, but it even helps you set up a fancy li’l facebook page. Storenevy is very very verrrryyy nice and I totally recommend it based on what I saw.